Presentation secrets of Steve Jobs

If you’ve ever done a presentation in front of a crowd (size does not matter in this case), you’ve probably spent quite a bit time at home, preparing your work to make it as intriguing and exiting as possible. After all, you have something to share and you want to make sure, that people leave the “show” afterwards with new knowledge and perhaps even a feeling of satisfaction and relieve. “Finally, someone was able to show me the way“.

If that’s the case, which I hope it is, then you might want to look closer at one of the few people (I think), who know how to deliver!
Steve Jobs does not only convey information in a clear and obvious way, he lives and breathes the information and/or product at hand.

Of course, he’s Steve Jobs
I’ve only experienced his enthusiasm from numerous video clips, but even through a poorly recorded video clip taken from the back of the auditorium, he manages to amaze and thrill whichever crowd is majestically placed below his feet. Yes, it’s most likely a fact, that his name intensified respect and focus amongst all spectators, but because this man just loves and adores his own products, the outcome is quite stunning.

Now Carmine Gallo from Businessweek.com gives you a unique insight on how to be insanely great like Steve Jobs – pretty cool eh? This book contains all the elements, tricks and techniques to become the next big storyteller.
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Have no doubt, he’s trying his very best to sell you a product, and in this séance you get kind of lost in a hyped feeling of excitement and consensus, that this is the shit (excuse my french)! Yet, Jobs is not deliberately trying to fool you or blindfold you in any way, but the effect of his style, expression and well thought professionalism makes anything seem right, right?

Her’s a quick sum up of the book from Businessweek.com:

  1. Set the theme
  2. Demonstrate enthusiasm
  3. Provide an outline
  4. Make numbers meaningful
  5. Try for an unforgettable moment
  6. Create visual slides
  7. Give ‘em a show
  8. Don’t sweat the small stuff
  9. Sell the benefit
  10. Rehearse, rehearse, rehearse

Source: http://www.businessweek.com/smallbiz/content/jan2008/sb20080125_269732.htm

Prepare & Rehearse
The fact is, that he spends so many hours together with his team, preparing and rehearsing these presentations and keynotes, so when the anxious crowd arrives, they expect something grand – and that’s exactly what they get. He meets their expectations and usually more than that – he amazes and pleases the crowd.

Awesome!
One of his obvious tricks is to keep repeating certain strong words, such as “great”, “better”, “wonderful”, “easy”, “awesome”, “nice” etc.
Don’t believe me, watch this: